A Place to Create Special Moments

Surely everyone knows that Brazil is a unique country, with breathtaking destinations. But there are many other things one may not know and that make Brazil a very special place to experience unforgettable moments.

In Brazil, exuberance is everywhere: in the vastness of the desert sands, in the 7,000 kilometers of beaches, in the rivers so large that they resemble the sea. In the Amazon Forest, the largest on the planet. In the Pantanal, the impressive natural reserve and a World Heritage Site.

Beauty is also in the 44 national parks that preserve the ecosystem, in the archaeological sites of Piauí, in the sky of Brasilia and in the pampas of Rio Grande do Sul. In Brazil, wherever you go you can live many unique experiences that will delight and thrill you.

Brazil is internationally known for carnival, soccer and for tourist attractions like Corcovado, the Amazon, Pantanal and Iguazu Falls. But like its people and its culture, the country’s tourism options are diverse and exciting.

In cities like Rio de Janeiro, São Paulo and Salvador, visitors have at their disposal a wide range of cultural options such as museums, quality cuisine and music of all styles – from folk to classical.

Around 58% of Brazil is covered with forests, which include the largest rainforest in the world, located in the Amazon River basin. The country has eight river systems, which carry approximately 20% of the world’s fresh water.

Brazil is in the route of most international airlines, and Brazilian airports have invested heavily in improving their infrastructure, providing greater accessibility and comfort to tourists.

The road network in the country is also increasing, and investments in new roads and signage allow tourists to travel more safely. Those who like to travel by car have the opportunity to enjoy the most diverse landscapes and see some particular aspects of Brazil, such as the typical fruits and crafts sold along the roads.

From Pakistan, you can reach Brazil through direct flights from Doha, Dubai, Istanbul and many European capitals.

Brazilian ambassador lauds Pak made FIFA soccer ball

The Brazilian national football team has won the FIFA World Cup tournament a record five times, in 1958, 1962, 1970, 1994 and 2002, and is the only team to succeed in qualifying for every World Cup competition ever held. Football is the most popular sport in the country, and is well respected and loved by the locals. In fact, some employees are even given time off to watch important World Cup matches when Brazil is playing. Football is such a loved game in Brazil that it has actually formed a large basis of the local culture. It is a passion amongst young and old, men and women.

It is with great excitement that Brazil anticipates the next World Cup and all that such a grand international event promises, both for the football world and for the tourism and industry arenas. The Ambassador of Brazil to Pakistan, H.E. Lins said that Brazil also offered a significant potential for the exports of high-quality footballs. The Ambassador also noted, “Everyone knows that the game of football is very close to the hearts of Brazilian people”.


H.E. Claudio Lins pointed out the importance of sports as a tool for social organizations and institutions to promote education and take children out of the streets. He praised the young Pakistani footballers for their achievement in Brazil, which would be an inspiration for all children in Pakistan.

Ambassador mentioned the official FIFA soccer ball Brazuca which was made in Pakistan and said it was a proof of improved commercial ties between Brazil and Pakistan.

Brazil contributed 18 million in cash to flood victims of Pakistan over the last three years as it has enlarged its diplomacy and plays more active role in international relations, he added.

He said immense possibilities and huge potential of joint ventures and cooperation in various sectors existed between Pakistan and Brazil.

The sports industry achieved the distinction in 1982 when Tango, a ball also made in Sialkot, was used at the FIFA World Cup. The new ball features six identical panels alongside a unique surface that will provide improved grip touch, stability and aerodynamics on the field.

Pakistan – Brazil relations to usher in new era

While discussing the areas of cooperation between the two countries, Brazil’s Ambassador to Pakistan, H.E. Claudio Lins, said that Brazil covers more than 42 percent of its energy needs by renewable sources. He also added that his country was ready to share knowledge in this regard with Pakistan. “We are ready to help Pakistan to meet its energy need via renewable energy resources, like wind, solar and coal” he added. The Ambassador also asserted that Brazil was ready to extend its cooperation to Pakistan in renewable energy sector. He said that his country had improved its per hector yield with the assistance of modern technology and double cropping, further adding that Brazil was also one of the largest exporters of poultry meat.

“Pakistani businessmen could take benefit from Brazilian expertise in these sectors,” he added, further asserting that Brazil was the ninth biggest economy in the world with a GDP of $1.7 trillion and also the best venue for developing business and investment. He also noted that despite having various commonalities and good diplomatic relations, the trade volume between Brazil and Pakistan was still meagre. The mutual trade volume in 2015 was hardly $369 million, which did not match the potential existed in the two countries, he added. H.E. Lins asserted, “Brazil is looking for new trade partners in Asia while Pakistan products are best and can easily make their way in the Brazilian market.” He also invited Pakistani businessmen to work in joint ventures with their Brazilian counterparts and also report all their reservations to the Brazilian Embassy in Pakistan regarding tariff.

Although trade figures did not match the actual potential of trade, trade was still following an upward trend. From 2013 to 2015, the two-way trade had surged from $227 million to $316 million, he added. However, in contrast, the Pakistan exports were falling in terms of value, which had contracted from $87 million to $56 million. “We should work on ways to improve our trade and economic relations,” he said.

“We can also supply agro products including rice, pulses, fruits and vegetables etc. For this, we need to work closely with Pakistani offices to find the right partners” His Excellency assured.

He added, “Brazil has earned good repute in the field of hydroelectric technology and in expanding the commercial use of ethanol. We will certainly like to have the expertise of Brazilian experts who can share technical aspects and general information regarding the production of ethanol (bio-fuel) by sugarcane and its usage in cars and power generation.”

He added that tariff issues should be resolved to boost the mutual trade. He also said that Brazil could benefit from the cheap yet skilled human resources of Pakistan, further saying that Pakistan’s geographical location was extremely important and could be very beneficial for the Brazilian investors. Brazil’s major imports from Pakistan are sports items, surgical tools, cotton, polymer and paper.

Pakistan- Brazil to boost economic ties

Through his efforts, H.E. Claudio Lins introduced Brazilian made goods to the Pakistani armed forces and worked as a bridge between them. He has been instrumental in the development of a very dependable and long lasting relationship between Brazil and Pakistan.

Brazil’s Ambassador to Pakistan H.E. Claudio Raja Gabaglia Lins said Brazil and Pakistan should make efforts to increase the existing trade volume of $370 million. He said there are vast opportunities of trade, cultural exchange and mutual cooperation among both the countries. Brazil-Pakistan Business Council was established to enhance the trade volume between the two countries, he added.

Pakistan is an important country geographically and has a strong position among international world. Pakistan Gwadar Port and China Pakistan Economic Corridor (CPEC) are unique projects in terms of social, economic and cultural cooperation.

These would benefit the countries of this region as well as others. These projects would bring the countries closer culturally and economically, the ambassador said.

Claudio Raja Gabaglia Lins said Brazil believes in peace and international cooperation and it would explore more ways of possible cooperation with Pakistan in diversified fields.

Brazil is playing an important role in the world politics which would bring both the countries closer to each other, he added. About the Kashmir issue, he said it must be resolved with mutual consensus of Pakistan and India.

The ambassador said that Brazil is the most prominent trade partner of Pakistan in Latin America and his country is keen to enhance trade relations with Pakistan. Brazil economy has been ranked second largest economy in Latin America. More than 30% of exports are being carried out in Agriculture and livestock sector. Brazil has improved it’s per hector yield through double cropping, corn after soybean. Poultry meat has a huge potential and Pakistani exporters can take benefit from Brazilian expertise in this sector.

Brazil keen to diversify relations with Pakistan

He suggested that Brazilian expertise in information technology, dairy farming, livestock and renewable energy and infrastructure sectors is much needed in Pakistan. “There is a need to explore non-conventional sectors like gem and jewelry, marble, information technology and pharmaceutical”, he added.

“Brazil is the 7th largest economy of the world with a lot of experience and expertise in various fields and it is ready to cooperate with Pakistan in overcoming its problems in energy, agriculture and other sectors”, H.E. Mr. Claudio Lins said.

He said Brazil has annual bilateral trade of US$ 78 billion with China, US$ 11 billion with India and now it was interested to improve trade volume with Pakistan as Pakistan was a potential country for business. He said Pakistan and Brazil have been negotiating since long for setting up of a Pak-Brazil Chamber of Commerce and desired that its establishment should be expedited that will help in promoting business linkages and improve bilateral trade between the two countries.

He further said, that despite existence of a bilateral trade agreement between Pakistan and Brazil since 1982, the volume of bilateral trade was not in commensurate with the available potential. Its main reason was that both countries were doing trade in a limited number of items and stressed that both should focus on more items to improve two-way trade.

H.E. Lins said, many Pakistani products including handmade carpets, towels and bed linen, quality onyx handicrafts, Basmati rice have good potential in Brazilian market. He said both countries could increase bilateral trade in many other areas including meat products, agriculture machinery & products, spices, juices, tea, coffee, auto parts, textiles, leather goods, granites, sports goods, fans and wood handicraft. He urged for frequent exchange of trade delegations to explore. The Brazilian investors should share expertise, transfer technology and set up production plants in Pakistan in areas of interest as Pakistan offered great investment opportunities in various sectors of its economy.

Whereas, flourishing and promoting Capoeira, a sport, effectively in Pakistan is important and for this reason the Brazilian embassy in Islamabad is offering free classes. H.E Claudio Lins’ devotion and commitment to promote Capoeira in Pakistan is commendable.

Add comment

Your email address will not be published. Required fields are marked *