Coverage of WFP Food campaign

Fire communication covered the campaighns  in which WFP’s has prioritized the Umerkot and Tharparkar districts in Sindh, and the Qilla Abdullah and Pashin districts in Balochistan, for drought response interventions. Area prioritization and cash feasibility assessments have been completed, and the partner selection process is ongoing.

WFP distribution campaign

PennyAppeal Philanthropy endorsed by Mahwish Hayat

Fire Communications organised the event for Penny Appeal, from Guests line up to Media Management, from Event organising to 4K Filming, from Printing to Designing. We ensured video content was  run on all the news channels for best delivery of the campaign message.

Mahwish says that she thinks that education is a universal right for any child. I know how lucky I was to receive an education and how that has broadened my horizons and given me confidence. Education is the bedrock of any society and I know that health issues, poverty and women’s empowerment – all these issues stem from a lack of education.

Pakistan is my homeland and I was very grieved when I read a UNESCO report that 25% of Pakistani children will not complete primary education by 2030. With 1 in every 3 boys and almost half of all girls in Pakistan not getting an education, I felt strongly that something had to be done. After Pakistan I will be taking the campaign elsewhere, but I had to start in my own country where there is a dire need.

UNICEF education program

Poverty alleviation campaign

In 2014, to respond to the new global and regional context, the Government produced Vision 2025, the roadmap for developing Pakistan’s human and social capital, focusing on public service delivery, productivity, innovation and addressing the food insecurity and poverty. At the same time, as Pakistan continues to grow, a number of complex, interconnected challenges face the country, creating needs among the most vulnerable parts of the population and impacting the Government’s ability to achieve its development agenda: vulnerability to frequently occurring, large-scale natural disasters; ongoing law and order operations in the northwest to combat militancy; temporary population displacement; and acute and chronic malnutrition in parts of the country. Set against this, WFP will continue to respond to the Government’s request for collaboration as it shapes its response to these complex challenges, while assisting the most vulnerable people.

Fire communication was hand in hand with the social sector to cover all events as they happen and make meaning full content out of them